No, ITV and ITVX are not the same thing, although they are closely related and come from the same broadcaster.
In short:
- ITV refers to ITV’s broader UK broadcasting and streaming business and brand, including its free-to-air linear television channels.
- ITVX is ITV’s streaming platform, which replaced the former ITV Hub service.
Understanding how they fit together helps clarify the distinction between ITV’s linear television channels and its streaming platform.
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What Is ITV?
ITV refers to ITV’s broader UK broadcasting and streaming business and brand. It also operates free-to-air linear television channels.
What Is ITVX?
ITVX is ITV’s streaming platform. It replaced the former ITV Hub service.
Key characteristics of ITVX include:
- Streaming Platform: ITVX is ITV’s digital streaming platform.
- Service Model: ITV describes ITVX as a free, advertiser-funded streaming service.
- Exclusive Programming: The cited guide describes ITVX as having exclusive programming, although service arrangements may change.
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Summary of Key Differences
| Feature | ITV (Linear Network) | ITVX (Streaming Service) |
|---|---|---|
| Platform Type | Scheduled linear television channels | Digital streaming platform |
| Delivery Method | Linear television channels | Streaming platform |
| Predecessor | Traditional ITV network channels | Replaced the former ITV Hub |
| Access Model | Free-to-air linear channels | Free, advertiser-funded streaming service |